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Seven free tools to find exactly what's holding your website back

Most websites look fine but quietly lose traffic, leads and visibility. These tools score your site across speed, local presence, trust signals, heading structure and search visibility, then show you the specific fixes that will make the biggest difference.

No account needed. Results in under a minute.

How to use these tools

Not sure where to start? Run the Local Business Website Checker first. It gives you the broadest picture of how your site is performing for local customers across trust, presence and conversion readiness.

Each tool points you to the next issue worth fixing.

Local business website checker

Most local business websites look professional but quietly lose customers every day. Missing trust signals, no clickable phone number, no testimonials, visitors land and leave without calling. This tool checks 17 signals across local presence, trust and conversion readiness to show you exactly where your site is falling short and what to fix first.

  • See a scored breakdown across local SEO, trust and conversion
  • Identify the specific gaps that are costing you calls and enquiries
  • Get AI-powered recommendations ranked by business impact
  • Understand what a first-time visitor actually sees when they land on your page

Website traffic checker

Find out exactly why your page isn't ranking. Get a scored diagnostic across technical health, content quality and search visibility, with specific fixes ranked by impact.

  • Diagnose SEO issues across 12 signals
  • See scored results for each category
  • Get AI-powered fixes to act on this week

Website heading checker

Find out if your page structure is helping or hurting your rankings. Get a full H1 to H6 map with scored results and AI-powered rewrites in plain English.

  • Visualise your full heading hierarchy
  • Spot missing levels, duplicates and weak copy
  • Get AI rewrite suggestions to act on today

Website performance checker

Check how your website performs across speed, SEO, accessibility and best practices. 

  • Instant performance scores across key areas
  • Clear breakdown of issues impacting performance
  • Actionable insights to improve speed, search visibility and user experience

AI readiness scan

See how well your website is AI search, discovery and recommendations. Can it be understood, surfaced and recommended by AI tools.

  • Evaluate AI visibility across your content
  • Identify gaps that limit discoverability
  • Understand how AI systems interpret your site

OG and meta tag checker

See exactly how your page appears in Google search results and when shared on social media.

  • Audit all key meta tags
  • Preview Google, Facebook and X cards
  • Get specific fixes for missing tags and graphics

Colour contrast checker

Make sure your website meets accessibility standards and is easy to read for everyone.

  • Test colour combinations
  • Meet WCAG contrast & colour guidelines
  • Improve usability & inclusivity

Found issues? We fix them

The tools show you the gaps. We fix them. SUPERUS works with Calgary businesses to build websites that rank locally, earn trust quickly and turn visitors into customers. Most issues can be resolved faster than you think.

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