Benchmark reflects average Calgary small business website performance scores.
Page speed is not a technical metric. It is a business metric. Google uses mobile performance as a direct ranking signal, which means a slow page is harder to find before a visitor even arrives. When they do arrive, load time determines whether they stay or leave. Research consistently shows that each additional second of load time reduces conversions.
A score below 70 is not a minor issue. It means real traffic and real leads are going elsewhere.
Most speed problems come from the same handful of sources: unoptimised images, render-blocking scripts, no caching layer and an undersized or misconfigured server. None of these require a full rebuild to fix. They require someone who knows where to look.
SUPERUS includes performance optimisation in every project we take on. If your score is holding you back, and we will identify exactly what needs to change.
This is just one way to uncover issues on your site. Explore all SUPERUS free tools to get a complete picture of what is holding your website back and how we can help.
