Benchmark reflects average Calgary small business website performance scores.
Curious what these scores actually mean?
Read our guide to website performance metrics and what they reveal about your site.
Can AI assistants see your site content? Run a Free AI Readiness Scan on Your Website.
Page speed is not a technical metric. It is a business metric. Google uses mobile performance as a direct ranking signal, which means a slow page is harder to find before a visitor even arrives. When they do arrive, load time determines whether they stay or leave. Research consistently shows that each additional second of load time reduces conversions.
A score below 70 is not a minor issue. It means real traffic and real leads are going elsewhere.
Most speed problems come from the same handful of sources: unoptimised images, render-blocking scripts, no caching layer and an undersized or misconfigured server. None of these require a full rebuild to fix. They require someone who knows where to look.
SUPERUS includes performance optimisation in every project we take on. If your score is holding you back, and we will identify exactly what needs to change.
