How an events calendar can boost engagement and traffic on your website

event calendar on mobile phone

When designing a website, it’s important to consider the needs and interests of your audience. One way to do this is by incorporating an events calendar onto your website. An events calendar not only provides valuable information for your audience, but it can also help increase engagement and site traffic. Here’s how SUPERUS can help you incorporate an events calendar into your website design:

What is an Events Calendar?

An events calendar is a tool that displays upcoming events in a calendar format. It can be used to share information about everything from upcoming sales and promotions to community events and meetings. Users can view the calendar to see what’s coming up, and can often click on an event to learn more or register.

Benefits of an Events Calendar

Improved Engagement: By adding an events calendar to your website design, you’re giving your audience a reason to keep coming back. They’ll be able to see what’s coming up and plan to attend events that interest them. This can lead to increased engagement, as users are more likely to spend time on your site.

Increased Site Traffic: An events calendar can also help increase site traffic. When you add an event to your calendar, you’re creating a new page on your site. This means that every time you add an event, you’re creating a new opportunity for people to find your site through search engines. Plus, if you promote your events on social media or through email marketing, you’ll drive even more traffic to your site.

Improved SEO: Speaking of search engines, an events calendar can also help improve your SEO. When you create an event page, you can include keywords in the title and description that are relevant to your business or organization. This will help your site show up higher in search results when people search for those keywords.

Mobile Responsive: It’s important to make sure your events calendar is mobile responsive, meaning it looks and functions well on mobile devices. SUPERUS ensures that all of their website designs, including the events calendar, are mobile responsive, so your audience can view and interact with the calendar on their phones or tablets.


Incorporating an events calendar into your website design can provide a variety of benefits, including improved engagement, increased site traffic, and improved SEO. With SUPERUS, adding an events calendar to your site is easy and customizable. By giving your audience a reason to keep coming back to your site, you’ll be able to build a stronger relationship with them and achieve your business goals. Contact us to learn more.

< Back to blog listing
Follow us on LinkedIn
© 2023 SUPERUS Inc. | Inclusive & accessible web design | Victoria & Calgary