The internet is a place where people find information, shop, and connect with others. But if websites are hard to read, people may struggle to use them. Plain language makes it easier for everyone to understand what they read.
Benefits of plain language
Using simple, clear words helps:
- People find what they need faster
- Those with reading difficulties or disabilities understand better
- Non-native speakers grasp the message
- Search engines rank content higher
- Websites become more user-friendly
What makes language accessible
Accessible language means that all users, including those with disabilities, can understand the information. Many people have different levels of literacy, and some may use screen readers. Plain language helps make content usable for everyone.
How accessibility improves user experience
- Users can understand information without frustration
- People with cognitive disabilities can read with ease
- Screen readers can read text properly
- Everyone has equal access to important details
How to write in plain language
Writing in plain language does not mean dumbing down content. It means making information clear and direct so more people can understand it.
Use short sentences
- Keep sentences between 15-20 words
- Avoid unnecessary words
- Stick to one idea per sentence
Choose simple words
- Use words most people know
- Avoid jargon or technical terms
- Explain complex ideas in easy terms
Break up text
- Use headings and subheadings
- Write short paragraphs (2-3 sentences)
- Add bullet points for lists
- Use bold for key points
Be direct and active
- Write in an active voice (“The team finished the project” instead of “The project was finished by the team”)
- Use strong verbs to keep writing engaging
Making web content accessible
Writing clearly is one step, but there are other ways to make web content even more accessible.
Use alt text for images
- Describe images in simple words
- Keep descriptions short but informative
- Avoid unnecessary details
Add captions and transcripts
- Captions help users who are deaf or hard of hearing
- Transcripts make audio content accessible to everyone
Create easy-to-scan content
- Use headings that explain what the section is about
- Highlight key points in bold or with bullet points
- Keep important information at the top
Testing for readability
Before publishing content, test how easy it is to read.
- Use online readability checkers
- Aim for a Grade 6-8 reading level
- Check for complex words and long sentences
Get feedback
- Ask different people to read your content
- See if they understand it without extra explanation
- Make changes based on their input
Conclusion
Plain language makes the web easier to use for everyone. It helps people find and understand information quickly. Writing in a clear, simple way ensures that all users, including those with disabilities, can access content without trouble. By focusing on accessibility, we create a better experience for everyone online.
