SUPERUS is a Calgary based web design and development agency that builds custom WordPress websites focused on accessibility, performance, clarity and long term sustainability. We work with organizations that need more than a template site and want a strategic digital foundation.
SUPERUS is based in Calgary Alberta and works with clients across Canada.
SUPERUS operates with a flexible remote first model based in Calgary Alberta. We work with clients locally in Calgary and across Canada using video meetings, collaborative design tools and structured project workflows.
Our remote setup allows us to deliver the same level of strategy, design quality and technical precision you would expect from a traditional agency, without the inflated overhead that often drives up pricing. Clients receive senior level expertise and thoughtful execution without paying for large downtown offices or layered account management structures.
For Calgary based clients who prefer in person meetings, we are happy to schedule sessions when appropriate. Most strategy sessions, design reviews and training are handled efficiently through structured virtual meetings with shared documentation and recorded walkthroughs for clarity.
All projects are led by a senior digital strategist with over 25 years of experience in web design, user experience, accessibility and systems architecture. SUPERUS does not outsource strategy.
SUPERUS is accessibility first. Every website is built with WCAG 2.1 AA principles in mind. We prioritize performance, clean structure and maintainability instead of heavy page builders or short term marketing tactics.
Yes. Accessibility is built into our process from the beginning. We design and develop websites that follow WCAG 2.1 AA standards including keyboard navigation, semantic HTML structure, proper heading hierarchy, accessible forms and screen reader compatibility.
WCAG stands for Web Content Accessibility Guidelines. Level AA is the most commonly required standard for public institutions, government organizations and many nonprofits in Canada. It ensures websites are usable for people with visual, auditory, motor and cognitive disabilities.
Accessible websites reduce legal risk, improve search performance and ensure all users can access your services. In Canada, accessibility legislation continues to expand and organizations are increasingly expected to meet recognized standards.
Yes. We can audit existing websites and provide a detailed report outlining compliance gaps and recommended improvements.
We primarily build on WordPress using lightweight modern tools that prioritize performance and accessibility. We avoid bloated themes and unnecessary plugins.
We build custom websites tailored to your content, goals and users. We may use frameworks where appropriate but we do not deploy generic pre built themes without customization.
Most projects range from 4 to 12 weeks depending on complexity, content readiness and integrations.
Website pricing typically starts around 3000 CAD for smaller projects and increases based on complexity, integrations, content creation and compliance requirements. We provide transparent proposals with clear scope. Estimate your project cost free.
Yes. We often work with organizations that need to modernize outdated WordPress sites or improve accessibility and performance.
Yes. We implement strong technical SEO foundations including clean code, structured metadata, optimized heading structure and schema markup.
Yes. We help organizations define clear messaging, user journeys and content hierarchy to improve clarity and conversion.
Performance is a core part of our process. We optimize image delivery, reduce code bloat, implement caching and ensure strong PageSpeed scores.
Yes. We offer optional managed hosting for clients who want a secure Canadian based hosting environment with regular updates and backups.
Yes. We offer support packages that include updates, accessibility monitoring and technical improvements.
Yes. WordPress allows content editing without technical knowledge. We provide training and documentation. We most often continue to maintain the sites we deploy for our clients.
AI systems increasingly read and interpret websites to generate answers. We structure content clearly using semantic HTML, schema markup and well organized content so it can be understood by both humans and AI systems.
GEO stands for Generative Engine Optimization. It is the practice of structuring your website so AI systems can accurately understand, reference and recommend your content when users ask questions in tools like ChatGPT and other AI powered search experiences.
Unlike traditional SEO which focuses primarily on ranking in search results, GEO focuses on clarity, structure and authority. It involves using semantic HTML, clear headings, structured data, well organized content and precise language so AI systems can extract reliable answers.
At SUPERUS, we design websites with both humans and AI in mind, ensuring your content is accessible, searchable and ready for the next generation of discovery tools.
AEO stands for Answer Engine Optimization. It ensures your website content is structured in a way that allows AI tools and search engines to extract direct answers from your site.
Structured content improves search visibility, accessibility and compatibility with emerging technologies.
We work with nonprofits, professional services, consultants, creative professionals and growing businesses that value clarity and long term digital strategy.
We work best with organizations that have clear goals and decision making authority. Early stage exploration without defined scope is not our primary focus.
Our process typically includes:
Discovery and goals definition
Information architecture and wireframes
Visual design
Accessible development
Testing and optimization
Launch and support
You can contact SUPERUS through our website to schedule a discovery conversation. We will discuss your goals, constraints and timelines before preparing a proposal.
SUPERUS builds accessible WordPress websites in Calgary that follow WCAG 2.1 AA standards and modern performance best practices.
Accessible website pricing varies based on size and complexity. In Calgary, professionally built custom sites typically start around 3000 CAD and increase with integrations and compliance requirements. Get a free estimate online now.
Yes. Accessibility does not require enterprise budgets. Planning for accessibility from the beginning is far more cost effective than retrofitting later.