Know your audience

August 14, 2020

One of the most important things you need to know for a website to be successful is who is visiting it and why. It sounds so simple but so often is forgotten when you start developing your online presence. The tendency is to just focus on what you want to say or sell without really taking the time to determine who would want to hear what you have to say or buy your products or services. This is where one of the corner stones of user experience design comes into play. We call them "User Personas'.

A user persona is a fictional character that represents a specific audience type. They help us empathize with users, identify common goals and build solutions that meet their specific needs. They are represented graphically and contain:

  • Demographics
  • A quote
  • Priorities
  • Frustrations
  • Goals

Here is an example of a persona:

superus persona example

As part of our consultancy we work with you to understand your unique audiences and deliver an evidence-based solution that will not only meet their needs but also yours.

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